Geolocation is key
How many people exposed to your Facebook Ad actually visited your store? How can you be certain that your marketing budget is well invested?
For an advertiser, the use of geolocation is key to success when well used. The point of entry is usually always the same: the visitor’s smartphone. With the reconciliation of online and offline data, supported by in-store analytics solutions, the analysis of data from multiple sources makes it possible to measure the impact of the campaign.
An impact that is not just a matter of volume or ratio: it is also a way to customize messages more accurately. The more targeted the Ads are, the more they will be relevant and impactful and therefore less expensive on the volume.
Determining the location: good practices
What may seem simple at first, finding and sharing the geographical location of a person in strict compliance with the legislative framework, is in fact a job that requires a real technological expertise.