Wifi & LoRaWAN® instore retail analytics,

by Kerlink & Smart Traffik

“Today’s customer wants to be valued and recognized. More than three out of four shoppers like it when they receive product offers or promotions based on their purchasing history from a retailer, indicating a desire for a more-personalized shopping experience. This new retail-analytics solution will empower retailers to get the smart data they need to better engage with their customers.”

Laurent Simonin, CEO Smart Traffik

The challenge

Marketing studies show that consumers increasingly combine physical and digital shopping experience in two ways: on the one hand they read product reviews online and then make well-informed purchases in a store, and on the other hand they touch and see products in a store first and then order them online. Both brick-and-mortar and digital commerce thus have specific benefits and, even though brick-and-mortar shopping tends to declining, there are still irreplaceable aspects of it that consumers continue to desire. Phygital thus attempts to cross the divide between the physical and digital worlds and represents the fusion point of both physical and digital commerce marketing techniques.

By digitalizing point of sales, retailers seek to optimize and to measure the effectiveness of their marketing strategy and commercial campaigns, to attract new customers, to improve their customer journey and to increase their overall spending. Phygital leverages innovative tools and puts cutting-edge technologies within reach of the general public to improve customer instore shopping experience, to create interactivity and responsiveness, to strengthen customer loyalty, deepen customer intimacy and increase share-of-pocket.

Consequently, the precise analysis of the consumer's journey and behavior in the point of sale (frequency of visits, movement in the aisles, time spent per shelf, areas visited, etc.) is a major asset for understanding and adapting merchandising and sales actions in the point of sale in order to make marketing investments profitable.

The solution

Kerlink, a specialist in solutions dedicated to the Internet of Things (IoT), and Smart Traffik, a retail-analytics solution provider for brick-and-mortar merchants, have built a responsive end-to-end system combining WiFi™ and LoRaWAN® to enable retail outlets to create personalized shopper experiences and build brand loyalty by enhancing visitor in-store journeys.

Kerlink, a specialist in solutions dedicated to the Internet of Things (IoT), and Smart Traffik, a retail-analytics solution provider for brick-and-mortar merchants, have built a responsive end-to-end system combining WiFi™ and LoRaWAN® to enable retail outlets to create personalized shopper experiences and build brand loyalty by enhancing visitor in-store journeys.

The benefits

  • Phygital transformation of points of sale,

  • Cost-efficient and easy to deploy end-to-end solution: small size and long range,

  • Best combination of several complementary technologies: Wi-Fi, LoRaWAN & 3G/4G,

  • Non-intrusive installation, independent from the retail shop IT,

  • No app needed: anonymized tracking of smartphones smartphones Wi-Fi probe requests*,

  • Merge drive-to-store and in-store data,

  • LoRaWAN in-store private network enabling multiple additional use cases (energy, tracking, fire detection…),

  • GDPR compliant solution,

*A probe request is a network frame automatically sent by a smartphone to find a new Wi-Fi service in order to pair to it