OMNICHANNEL AUDIENCE PLATFORM
Stop investing on wasteful mass marketing and start calculating the true impact of your marketing expenses
The OAP Solution
The OAP (Omnichannel Audience Platform) is a platform combining big data, IoT and innovative online/offline tracking tools. The OAP provides a global comprehension of consumer, identifies the effects produced by each marketing levers, and measures the effectiveness of all advertising investments, online and in-store.
With years of experience working with Brands and Retailers, Smart Traffik built the OAP on a technological ecosystem making its implementation easy: It combines an online cookie (online audience measurement script) and an in-store plug & play device (offline cookie).
The profitability of campaigns and customer journey
Multi-touch attribution and ROAS* for each channel
ROI per media
Conversion rate / ROI per campaign
*Return On Ad-Spend
The OAP: For who?
For Retailers, to manage marketing investments by taking into account the store level
For Brands, to take control over consumer data and oversee investments while managing profitability
For Advertising Agencies, to offer campaigns based on real performance per visits and per store purchase, and to ensure for their customers a true knowledge of the outcome of each investment.
Audience: Measurement scripts on websites and digital levers.
Smart Box: IoT Technology for in-store tracking
Advanced applications of science and data engineering for complex data reconciliation and prediction (online and offline cookie reconciliation).
Multi-touch attribution dashboards
ETL and APIs to easily capture and communicate data